Don't React to the Market. Anticipate It.

We build world-class intelligence capabilities that help executives de-risk capital and practitioners accelerate their careers.

Led by Arjan Singh and Troy Pfeffer—Founders of the modern CI methodology.

Trusted by
Leading
Enterprises

50+ CI Functions built

Organizations are building CI as a strategic capability, not an afterthought

Comprehensive Intelligence Solutions


Whether you need to build a world-class function or apply high-stakes insight, we provide the expertise to bridge the gap.
Build Intelligence Capabilities
Train, Mentor, and Optimize Your Function
Whether you are an individual practitioner looking to advance your career or a leader looking to upskill your entire department, we provide the training, peer cohorts, and diagnostics to build a world-class function.
Explore Cohorts & Diagnostics
Solve Strategic Challenges
Advisory, Wargaming & Decision Support
For when you need immediate clarity on a high-stakes decision. We partner with you to stress-test strategies, anticipate competitor moves, and eliminate blind spots before they impact your business.
Explore Wargaming & Advisory
Competitive Intelligence Best Practice

Turn Insight Into Action

Data without direction is a liability. Arjan Singh and Troy Pfeffer founded CI Best Practice to close the gap between market signals and executive decision-making.

With over five decades of combined experience and 50+ intelligence functions built across the Fortune 500, we don't just teach theory. We implement the battle-tested frameworks required to eliminate blind spots, secure executive buy-in, and ensure your strategy survives in the real world.
Competitive Intelligence Best Practice

Intelligence built for strategic clarity

CI Best Practice helps organizations anticipate change and make better strategic decisions before competitors force reactive moves. Its founders bring decades in the field, translating data into foresight leaders can actually act on.
The firm partners with mid‑to‑large enterprises by advising executives on how to compete more effectively and developing CI professionals with the frameworks, mentoring, and training needed to grow world‑class intelligence capabilities inside the organization.

Our Work

Strategic Decision Support

Eliminate Uncertainty.

Stress-test your strategy against real-world competitor moves. We provide the 'Red Team' analysis, wargaming simulations, and early warning systems needed to protect your P&L and validate your roadmap.
Capability Building & Training

Build a World-Class Function.

Move from ad-hoc research to a systematic intelligence engine. We equip your team with the accredited frameworks, diagnostics, and mentorship needed to drive executive action and earn a seat at the table.

Built on Real-World Experience, Not Theory.

We aren't career consultants guessing at what works. We are practitioners who have built and led intelligence functions for the world's largest companies. We know the difference between a pretty slide deck and a strategy that actually survives contact with the market.
Unbiased, Independent Counsel
We don't sell software, and we don't have a massive overhead to feed. We provide the unvarnished truth about your market position and your internal capabilities.
Frameworks That Survive the Boardroom
Our methodologies are designed for the speed of modern business. No academic fluff—just rigorous, defensible analysis that executives trust.
The "50+ Functions" Benchmark
We have built or optimized over 50 intelligence functions for Fortune 500 enterprises. We know exactly where the bottlenecks are—and how to clear them fast.
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Why CI Best Practice?

Competitive intelligence done right turns external signals into strategic advantage. CI Best Practice founders Troy Pfeffer and Arjan Singh bring decades across practitioner, educator, and consultant roles, having built 50+ CI functions for enterprises. Every engagement strengthens your capability from within, delivering the clarity leaders need and the growth practitioners seek.
Expert CI guidance
Unbiased consulting work centered on analysis, insight, and recommendations leaders can act on.
Grounded in real stakeholder pressure
Frameworks designed to stand up to executive scrutiny, urgency, and the need for clear “what next” answers.
Half a century combined experience
Decades of hands-on practice and over 50 CI functions built or transformed across industries inform every framework and engagement.

Led by Industry Pioneers

Arjan Singh
Arjan is the author of the Amazon bestseller Competitive Success (Forbes Books) and a trusted advisor to the Fortune 500. With over 25 years of experience in global strategy, he has educated thousands of practitioners through the Academy of Competitive Intelligence (ACI) and SMU Cox School of Business.

Arjan focuses on the methodology of winning—helping executives translate complex market signals into evidence-based strategic choices.
Troy Pfeffer
Troy is an executive operator who knows how to make intelligence work inside a complex organization. Having served in leadership roles from startups to Fortune 500 giants, he pioneered the methodology of leveraging internal employee networks to drive strategic resilience.

Troy focuses on the mechanics of intelligence—building the people, processes, and political capital required to turn a CI function into a renewable strategic asset.
Our Clients
Supporting leaders at the world’s largest companies

Competitive Intelligence, in print

Competitive Success is one example of the field-tested frameworks behind CI Best Practice
The work we do is rooted in decades of practitioner experience. This book reflects how we think: turning external signals into clear choices, reducing surprise, and building an intelligence capability that leaders trust. Authored by Arjan Singh, co-founder of CI Best Practice, it represents one expression of the shared perspective behind our advisory work.
Shaped by real competitive decisions and executive judgment
Designed to translate external signals into clear strategic choices
Aligned with how leaders evaluate risk, priority, and timing

Competitive intelligence, in print

Build the Capability. Validate the Strategy.

Whether you need to train an internal team or stress-test a high-stakes decision, we have the proven frameworks to help.